- Not understanding the nature of the Internet. Too often, design teams think of the Internet as a pushing media such as television or radio. Users’ behavior on the Internet is different than when they are reading books or newspapers, listening to the radio or watching television. For example, when browsing, users have goals and look for information. If they don’t find what they are looking for, they will leave the page after 8 to 12 seconds. Users scan web pages. They don’t read. If something looks like an ad, they will rapidly look someplace else.
- Continue reading The 10 most common design mistakes on the Web
Last year, the government of Quebec asked Cognitive Group to do a heuristic evaluation (expert evaluating usability with a list of usability heuristics) and usability testing of their web portal. First, heuristic evaluation is not reliable because:
1. Know what is important. 1. Bring users to your site, 2. Ensure usefulness and usability, 3. Maximize trust. You will make much more money trying to bring users to your site and ensuring good usability than trying to have beautiful flash and look. Most users care only about finding rapidly what they are looking for and achieving their goals. They don’t care Continue reading 10 things to do for the success of your web site – the practitioner view