Cognitive Engineering also called Cognitive Ergonomics comes from Industrial engineering. It is an Integration of Engineering, and Cognitive Ergonomics. From the Greek words “ergon” (work) and “nomos” (science of), “Ergonomics” means the study of humans at work.
You are glancing everywhere searching for information on your computer screen. Soon, you start to feel frustrated and lose patience. Suddenly someone come to your rescue. Standing just behind your shoulder, this helper rapidly points out where to look on the screen. You may or may not have experienced it but this story is related to the notion of Useful Field of View (UFOV).
Often at Cognitive we are asked the question of what is the benefit of doing a usability study compared to a consumer marketing study. While it is true that both studies examine the satisfaction of the client in relation to a certain product or service; each of them provides different insights into the relationship of costumer-product. Continue reading Understanding the value of a Usability Study