Why Google’s stock will reach 1 000 USD

Google is now the most successful Internet Company. Since august 2004, Yahoo lost 5.5% while Goggle gained 351% value. Why is it like this and why will it continue.

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What is Cognitive Engineering

Cognitive Engineering also called Cognitive Ergonomics comes from Industrial engineering. It is an Integration of Engineering, and Cognitive Ergonomics.  From the Greek words “ergon” (work) and “nomos” (science of), “Ergonomics” means the study of humans at work.

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Making and add effective: why Useful Field of View (UFOV) is so important

You are glancing everywhere searching for information on your computer screen. Soon, you start to feel frustrated and lose patience. Suddenly someone come to your rescue. Standing just behind your shoulder, this helper rapidly points out where to look on the screen.  You may or may not have experienced it but this story is related to the notion of Useful Field of View (UFOV).

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Cognitive skills are the basis of performance

Cognitive skills are the basis of performance in human activity being a sportive or intellectual activity. Wayne Gretsky, one of the world best hockey player. When looking at each individual skill, he was average. Average skater, average snapper, average cardio shape. But he had unique ability to oversee the game. Wayne Gretsky used to say:  “know where the puck will be next”. He had a unique sense of timing, rapid response to changes and situation awareness. Continue reading Cognitive skills are the basis of performance

Cognitive Engineering Provide the Right Information

The primary ingredient for making right decisions is having the right information There is nothing worse than doing the wrong thing well” (Peter Drucker). Typically analyst and or managers provide information to executive. Information is often gathered through meetings, interviews, focus group or surveys. Unfortunately, these techniques do not always provide all the insight and facts.   Continue reading Cognitive Engineering Provide the Right Information

Understanding the value of a Usability Study

Often at Cognitive we are asked the question of what is the benefit of doing a usability study compared to a consumer marketing study.  While it is true that both studies examine the satisfaction of the client in relation to a certain product or service; each of them provides different insights into the relationship of costumer-product. Continue reading Understanding the value of a Usability Study