Last year, the government of Quebec asked Cognitive Group to do a heuristic evaluation (expert evaluating usability with a list of usability heuristics) and usability testing of their web portal. First, heuristic evaluation is not reliable because:
1. Know what is important. 1. Bring users to your site, 2. Ensure usefulness and usability, 3. Maximize trust. You will make much more money trying to bring users to your site and ensuring good usability than trying to have beautiful flash and look. Most users care only about finding rapidly what they are looking for and achieving their goals. They don’t care Continue reading 10 things to do for the success of your web site – the practitioner view
The levels at which impacts of change are major are not understood while the levels at which impacts are minor are easily understood.
Apple is as hot topic in the business these days because of the Iphone. Apple’s innovation success is on the front page of The Economist July 9th edition.
The Economist retains 4 lessons from apple:
- Innovation can come from outside. In the case of Apple, the GUI (graphical user interface) was invented at the Xerox Park by a group that included Larry Tesler who later went to Apple to work on the Apple Lisa and the Mac. The Ipod OS (operating system) was designed by Pixo, an external firm. To do so, making a Continue reading Apple, Steve Jobs, Innovation and Iphone
I just finished the book « Sketching User Experience » by Bill Buxton. This book in my view is an important book. It will have a profound impact on the designer community. They will say:
“WOW, I should have used this or that sketching technique and I would have saved huge amounts of time and money instead of building those expensive prototypes”.
It broadens the concept of sketching to the user interaction or in other words user experience.
The objective of a sketch is to verify an idea rapidly and cheaply. Bill extends the concept to user experience. He describes a multitude of sketching techniques such as Wizard of Oz, Video, and paper mockup as a way to test user experience rapidly and cheaply.